ONLINE PLATFORM

LAUNCH PAD


So you need an online presence! Creating and spending time on online platform accounts is a key marketing strategy for building a relationship with fans. But don’t stop with social media! If you don’t already have a website for your business/organization, you need one, because the purpose of creating and nurturing these social accounts is NOT so they will be your main online presence, but so they can feed your website. Why?…

Interacting with fans and pointing your clients/customers/guests to your website is important because your website is in YOUR control. Your website is your anchor – it’s the digital representation of you and it’s where YOU make the rules and control the content! Social media platforms are important, but you should always be aware that your page can be banned at any time or your account may be hacked, causing confusion and lost fans. Still, let’s proceed with building your business or organization’s online presence beyond your website, because it is the number one way you for you to be in front of your audience and your future customers.

So, are you ready to begin your social platform journey of building an audience and keeping your brand in front of them so they will turn to you when they need your services or product? Then let’s go!

Please provide the following information to get us started with creating your accounts. Completion is necessary before work begins. No information will be shared or sold, and is only for the purpose of creating the accounts. All accounts belong to you from the beginning and all access will be handed over to you. Once the accounts are set up, you will assume responsibility for the management, settings, protection, content, etc.

Your Name
Your Email (for contact purposes only)
Name of Business/Company/Organization
Email Address (public)
Your Google Email Address to be connected with new online platform accounts.
Phone Number (public)
Physical Address if you are being visited
Mailing Address
Current Website Address
Currently Active Social Media Accounts
Business Days & Hours
In one line, describe what the business is about/does.
What is the business' story?
List or describe the business' products or services.
List the business' top core values.
List any awards, accolades, certifications, ratings, notable milestones, etc.
Geographical area(s) the business services
Describe the IDEAL customer/client/guest.
Is there a specific target audience whom you wish to reach but haven't?
List any particular terms or buzz words associated with your industry.
Are there any companies in your industry which you particularly admire? If so, explain why.
What are the business' unique selling points?
For each attribute comparison below, use the full spectrum to slide to any point that best represents the BUSINESS- not yourself or any current branding. When in doubt, go with your gut! (The middle of the spectrum is neutral.)