No one knows your business as well as you, so offering as much information as possible at the beginning of your project is vital for successful design choices and to ensuring your brand identity aligns with its goal. Please provide the following information to get us started; completion is necessary before work begins. Thank you!


Your Name
Your Email (for contact purposes only)
Your Phone Number (for contact purposes only)
Name of Business/Company/Organization
Current Website Address
Currently Active Social Media Accounts
In one line, describe what the business is about/does.
List or describe the business' products or services.
List the business' top core values.
List any awards, accolades, certifications, ratings, notable milestones, etc.
Who do you consider to be your competition?
What are the demographics of the current customer/client/guest?
Describe the IDEAL customer/client/guest.
Is there a specific target audience whom you wish to reach but haven't?
What do you like most about the current brand identity?
What do you dislike about the current brand identity?
List any particular terms you associate with the brand.
Are there any brands in your industry which you particularly admire? If so, explain why.
What is the ten-year plan for the business and brand?
What are the business' unique selling points?
For each attribute comparison below, use the full spectrum to slide to any point that best represents the BUSINESS- not yourself or any current branding. When in doubt, go with your gut! (The middle of the spectrum is neutral.)